Mirror, Mirror

November 24, 2008
Posted by Jay Livingston

I’m skipping the “Self and Socialization” unit this semester. The real reason is that time thieves have been at work, and the term is about two weeks too short this year. But beyond that, I’ve lost my faith. I realize how wrong I’ve been about some basic ideas. Taking the role of other, seeing ourselves as other see us, the looking-glass self – what a crock. In fact, people don’t see themselves as others see them, and I’m not just talking about people who are clearly delusional.

A few months ago, I was interviewed for a TV show – a show you’ve never heard of for a network you’ve never heard of, unless you’ve heard of Ebru TV. Weeks later, they sent me a DVD of the show. It was painful to watch myself. Not because I said things that were wrong (though there was some of that too), but because the person in that real video looked and sounded so different from the person in the imaginary video of myself that I carry around in my head.

A looking-glass self? Maybe, but that looking-glass is flat and flattering. That’s why it’s so distressing to look in those triptych mirrors in the fitting rooms. Or to watch yourself on TV. Who was this stiff-looking guy with the ungraceful walk and a much higher forehead than I remember, this guy who looked like my brother (what’s Jack doing in this video?) and not at all like Gregory Peck?

I didn’t sound like Gregory Peck either. I knew that already, but even so, I certainly didn’t hear myself as others hear me. It wasn’t just my voice, which sounds so much more resonant from inside my head than from outside. It was all those verbal tics – “y’know” and “I mean.” I had no idea how often and how unwittingly I utter them.

Maybe the proper question is not how socialization works. The interesting questions are about the discrepancy between the image we have of ourselves and the image others have of us. Why do we so seldom become aware of the discrepancy? And given this discrepancy, how do we manage to sustain social life?

Taylorism – Ann Taylorism

November 20, 2008
Posted by Jay Livingston

I had thought that Taylorism was a quaint bit of early twentieth century history. You remember Frederick Taylor, the father of “scientific management,” the guy who reduced each job to its smallest component motions, timing out exactly the one best way a worker could do each step.

Taylor wrote The Principles of Scientific Management in 1911. As early as the 1950s, those principles were already the subject of some disdain. In the 1954 musical The Pajama Game, the principle comic role is Hinesy, the “time study man,” who sings “Think of the Time I Save.”

Taylorism might have been appropriate for work in factories, even pajama factories. From working with a machine, it’s only a small step to working like a machine. But in the service sector, workers deal with actual human beings (customers), so it makes little sense to try to impose the dehumanizing style of Taylorism.

Or so I thought. Earlier this season, the Wall Street Journal reported on another Taylor – Ann – which had installed the Ann Taylor Labor Allocation System, ATLAS.
Ann Taylor spent a year studying labor efficiencies. It established standards for how long it should take for employees to complete certain tasks: three seconds to greet a shopper; two minutes to help someone trying on clothing; 32 seconds to fold a sweater; and most importantly, five minutes to clinch a sale.
The computerized system clocks sales per hour for each employee so that managers can cut back on the hours of less “productive” employees. “Each Wednesday, the new system generates the following week’s schedules, broken into 15-minute increments for maximum efficiency.” Some employees wound up with only a three-hour shift, a ten-hour week.

The consequences were predictable. Labor costs went down, employee dissatisfaction went up. Some workers quit, but that was before the current economic debacle. Strange, but for some reason the workers didn’t like their every minute being measured for efficiency. As John Gibbons, a sort of twenty-first century Taylor, says. “There’s been a natural resistance to thinking about human beings as pieces in a puzzle rather than individuals,” but he adds that when it comes to “clear methods of measurement [i.e. Taylorism], it’s a natural transition to apply it to human resources as well.” Natural somehow isn’t the word I would have chosen for this transition.

It’s not that Ann Taylor wasn’t thinking about employee reactions. That’s why they gave the system that cute name ATLAS. It “was important because it gave a personality to the system, so [employees] hate the system and not us.”

Ann isn’t alone. This week, the Journal reported on similar applications of Taylorism in retail – operating the cash register, folding clothes, making sales.

(Click on the chart to see a larger version.)

So the next time you’re shopping at Ann Taylor, the Gap, Wal-Mart, or any other retail chain store, remember, as Hinesy in The Pajama Game says, seconds are ticking, girls, seconds are ticking.

Hondling with the Bureaucracy

November 17, 2008
Posted by Jay Livingston

The Department of Motor Vehicles – the epitome of bureaucracy. I suspect I’m not the only sociology teacher who uses it as an example in the unit on bureaucracy. In an intro text, a picture of an office carries this caption: “Bureaucracies, such as this Department of Motor Vehicles, are organized according to hierarchical and rule-driven forms of social organization.” Hierarchy of authority and universalism, just as Weber says.

A few weeks ago, I found a ticket on my windshield: improper display of registration sticker. The glue holding my sticker to the windshield had proven not up to the task, and one side of the sticker had curled away from the windshield.

I didn’t know that the Parking Violations Bureau was so offended by impropriety. Nor did I think that the iron cage of a rule-driven bureaucracy would stretch the rules for me. But I was pissed. So I took some pictures, typed a very brief objection, and checked the box marked “Not Guilty.”

I was pretty sure that their response would be to quote the relevant passage in the law and tell me to pay the $65. Or maybe, just maybe, they’d uphold my plea. I figured that in the rules, these were the only two possibilities – guilty or not guilty.

Instead, the PVB has a deal for me.


(Click on the image to see a larger version.)

So the bureaucracy wants to hondle. They’re saying in effect, “The fine is sixty-five dollars . . . . but for you, forty-three.” And I thought plea bargaining was just for criminal court.

I wonder if Weber is turning over in his iron cage. I’m also wondering what happens if I make a counter-proposal. I offer them $20, and we finally settle at $30 or so. Oh, I know what the paragraph below the offer says – take it or risk an all-or-nothing decision. But what the hell – if they’re willing to knock off a third of the price just because I sent in a couple of photos, maybe they’ll come down a little further.

Food As Medicine

November 13, 2008
Posted by Jay Livingston

Food as medicine. That was the dismissive phrase David G. used. David has been in the food biz in one way or another for decades, and he has little use for the idea of health-conscious eating. He has nothing against health. He just doesn’t make it his primary criterion in deciding what to eat. It’s like people who go to the race track and base their bets on the jockey’s silks. Yes, the silks are pretty, and some are more attractive than others, and it’s a good thing to wear nice clothes. But that’s not what horse racing is all about.

Food, like sex, is one of those items that gets slathered with layers of cultural meaning. A British friend, decades ago, pointed out to me that in the US, advertisements for food, especially children’s foods, were often all about the energy that food gives you so that you can go out and achieve.

If there really is a culture war, food may be one of the important battlegrounds, except that in the food-culture war, there are several different flags. What’s in a meal? Love, togetherness, Cartesian logic, propriety, health, efficiency? Are we having a healthy meal or a happy meal?

Lisa at Sociological Images showed how different themes got packaged into different TV dinners. It was a great post. Lisa called attention to the fonts, the names, the colors – things you see but don’t consciously notice. Health, it seemed, was a feminine concern.

So I was a bit surprised to see this ad on the commuter train this morning. And I remembered David G.