Posted by Jay Livingston
School mascots and team names are the subject of a discussion over at Sociological Images. Much of the discussion is about ethnic names – the Orientals, the Gauchos, etc. And of course all those variants on Native Americans (SocImages has more on them here),* which reminded me of my favorite story in this department.
At Stanford , since 1930 or so, teams had been the Indian. But in 1972, what with political correctness and all, the administration changed it to the Cardinals.

The alumni felt as though someone had flipped them the bird, and demanded that the Indian be reinstated. Being a democratic institution, the university put it to a referendum in 1975, and students voted on a ballot that included the Indians, the Cardinals, and several other choices

And the winner is: the Robber Barons.
The administration felt that this was insulting to the dignity of their founder Leland Stanford (insulting, though accurate). So they ran another referendum, this time with Robber Barons removed from the ballot.
And the winner is: Robber Barons on a write-in campaign.

* Montclair State underwent a similar transformation at about the same time. We had been the Indians. But we acquired some avian DNA and morphed into the Red Hawks.