Snickers and the Last Laugh

April 1, 2014
Posted by Jay Livingston

Advertisements echo with many reverberations and overtones. Different people hear different things, and with all the multiple meanings, it’s not always clear which is most important. 

Lisa Wade posted this Snickers ad from Australia at Sociological Images (here). Its intended message of course is “Buy Snickers.” But its other message is more controversial, and Lisa and many of the commenters (more than 100 at last count) were understandably upset.

The construction workers (played by actors) shout at the women in the street (not actors). “Hey,” yells a builder, and the woman looks up defensively. But then instead of the usual sexist catcalls, the men shout things like,

I appreciate your appearance is just one aspect of who you are

and

You know what I’d like to see? A society in which the objectification of women makes way for gender neutral interaction free from assumptions and expectations.

The women’s defensiveness softens.  They look back at the men. One woman, the surprise and delight evident in her smile, mouths, “Thank you.”

But, as the ad warned us at the very beginning, these men are “not themselves.”

Hunger has transformed them. The ad repeats the same idea at the end.

Here’s Lisa’s conclusion:

The twist ending is a genuine “fuck you” to the actual women who happened to walk by and become a part of the commercial. . . . I bet seeing the commercial would feel like a betrayal. These women were (likely) given the impression that it was about respecting women, but instead it was about making fun of the idea that women deserve respect.

I suspect that Lisa too feels betrayed.  She has bought her last Snickers bar.

It may be unwise to disagree with one’s editor, especially when the editor is a woman who studies sex and gender, and the issue at hand is sexism.  But my take is more optimistic. 

In an earlier generation, this ad would have been impossible. The catcalls of construction workers were something taken for granted and not questioned, almost as though they were an unchangeable part of nature.* They might be unpleasant, but so is what a bear does in the woods.

This ad recognizes that those attitudes and behaviors are a conscious choice and that all men, including builders, can choose a more evolved way of thinking and acting.  The ad further shows that when they do make that choice, women are genuinely appreciative. “C’mon mates,” the ad is saying, “do you want a woman to turn away and quickly walk on, telling you in effect to fuck off? Or would you rather say something that makes her smile back at you?”  The choice is yours.

The surface meaning of the ad’s ending is , “April Fools. We’re just kidding about not being sexists.” But that's a small matter. Not so far beneath that surface, progressive ideas are having the last laugh, for more important than what the end of the ad says is what the rest of the ad shows – that ignorant and offensive sexism is a choice, and that real women respond positively to men who choose its opposite.

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*Several of the comments at Sociological Images complained that the ad was “classist” for its reliance on this old working-class stereotype. 

Prophetic Umpires

March 30, 2014
Posted by Jay Livingston

“It ain’t nothin’ till I call it,” said umpire Bill Klem. And if he called it a strike, a strike it was.  As Klem knew, the umpire has something resembling papal infallibility.  That was then. Klem worked behind the plate from 1905 to 1942 and holds the record for throwing players and managers out of the game (the infallibility thing is sometimes a bit much for players to take).  Now, thanks to modern technology, we can know just which calls the umpires miss.

Here’s Matt Holliday taking a called third strike.

Holliday’s body language speaks clearly, and his reaction is understandable. The pitch was wide, even wider than the first two pitches, both of which the umpire miscalled as strikes.* 

The PITCHf/x technology that makes this graphic possible, whatever its value or threat to umpires, has been a boon for sabremetricians  and social scientists.  The big data provided can tell us not just the number of bad calls but the factors that make a bad call more or less likely.  In the New York Times today (here), Brayden King and Jerry Kim report on their study of roughly 780,000 pitches in the 2008-09 season. Umpires erred on about 1 in every 7 pitches – 47,000 pitches over the plate that were called balls, and nearly 69,000 like those three to Matt Holliday.

Here are some of the other findings that King and Kim  report in today’s article.

•  Umpires gave a slight edge to the home team pitchers, calling 13.3% of their pitches outside the zone as strikes.  Visitors got 12.6%.
• The count mattered
•     At 0-0, the error rate was 14.7%.
•     At 3-0, 18.6% of pitches outside the zone were called as strikes
•     At 0-2, only 7.3% of pitches outside the zone were called as strikes
• All-star pitchers were more likely than others to get favorable calls . . .
• . . . Especially if the pitcher had a reputation as a location pitcher.
• The importance of the situation (tie game, bottom of the ninth) made no difference in bad calls.

It seems that expectation accounts for a lot of these findings. It’s not that what you see is what you get. It’s that what you expect is what you see. We expect good All-star pitchers to throw more accurately, especially control freaks like Greg Maddux.**  We also expect that a pitcher who is way ahead in the count will throw a waste pitch and that on the 3-0, he’ll put it over the plate.  My guess is that umpires share these expectations. The difference is that the umps can turn their expectations into self-fulfilling prophecies.

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* I took the graphics from fangraphs

**The pitcher in the clips is Tyler Clippard, a pretty good closer for the Nationals. He was selected as an All-star once, not nearly enough to meet the King-Kim criterion level of five.

Women’s Magazines – Colors and Numbers

March 29, 2014
Posted by Jay Livingston

First there was Barbara Stanwyck

And then Kelly LeBrock . . .

. . .  movie history repeating itself, the second time as farce.

According to current evolutionary psychology thinking, the prevalence of women in red is not an accident.  The title of this 2013 article says it all: “Women Use Red in Order to Attract Mates.” Just like Ray Charles said.
i


I was thinking about this the other day as I walked past the newsstands in Port Authority, and not just because of Philip Cohen’s off-the-cuff research study  lending support. 

(Click on the photo for a larger view. The photo is a composite 

of shots from three different magazine racks. )

The trouble was that on all these magazines in the women’s section, only one of the covers had a lady in red (New You, which is apparently aimed at women with a bit of anxiety about getting older).

The covers also made me think about the idea sometimes put forward by the evol-psych crowd (and sometimes by presidents of Harvard) that women do not have an affinity for math.  Maybe so, but while the women’s magazine racks this month had almost no red, they had a lot of numbers.

• Seventeen – 328 Fun Hair Ideas
• More - 12 Rules to Follow and 4 to Skip
• Style Watch - 728 Spring Looks You’ll Love
• Lucky - 25 Best Bags of Spring
• Bazaar – 437 New Looks for Now
• Elle - 300 Instant Outfit Ideas,
•     80+ Tips from the World’s Top Makeup, Hair, & Skin Pros
•     the 14 Books Every Woman Must Read
• Cosmopolitan – 168 Ways to Kick More Ass
• Teen Vogue – 273 Looks at Any Price
• Oprah - 20 Questions Every Woman Should Ask Herself Today!
• In Style - 378 Amazing Spring Accessories
• Vogue - 648 pages of Spring Fashion
• Glamour - 99 Best Bags & Shoes Now
• Cosmopolitan Latina - 87 Power Moves
• New You – 250+ Springtime beauty solutions, sexy workouts & dietary musts

I’ve commented on this years ago (here and here). Back then, it was not unusual for a magazine to have more than one number on the cover.  The curious thing is that numbers themselves seem to be a fashion mag fashion.  They go in and out of style.  For a while, numbers almost completely disappeared from the covers of women’s magazines.  But at least for Spring 2014, the numbers are back. 

If the SocioBlog had a cover, it might say

14 Magazines for Spring with Numbers on the Cover

Blessed Are the Assault Rifles

March 24, 2014
Posted by Jay Livingston

“Righteous Slaughter” was the title I gave a post (here) about the ideas of some people on the gunslinging right. It referred to their glorification of killing so long as the killing could be justified. At the time, I thought that “righteous” might be stretching it just a little since the term implies that the slaughter has a holy, Biblical inspiration and benediction.

Silly me.  Fox News today set me straight.



As the spineless lefties at the Daily News were quick to point out in their lede, the prize this house of worship was offering was

 a high-powered assault rifle similar to the one used to slaughter 26 innocent people at Sandy Hook Elementary School.

Nor is this upstate New York church unique. While it was raffling off one piddling assault rifle, Lone Oak First Baptist Church in Kentucky was doing 25 times that amount of God’s work.

roughly 1,300 people crammed into the church hall for a steak dinner and pep talk by gun expert Chuck McAlister, who was hired by Kentucky’s Southern Baptists to grow membership. Twenty-five guns were raffled off during the dinner

The New York church is trying its best to catch up – as the headline says, another church-sanctified AR-15 will go to some lucky Christian tonight.

John 11:35