The Best Way to Travel

December 17, 2009
Posted by Jay Livingston

When you take your seat on JetBlue, here’s what you see on the screen – the one on the back of the seat in front of you, the seat your knees are pressing into unless you paid the extra $3-4 an inch for more leg room.

(Click on the picture for a larger view.)

Yes, while the plane sits on the runway, before it lifts off and that screen now offers you 43 television channels and 94 XM channels, you see this picture, and you think, Ah, that’s the way to travel.

It’s a train – the ocean on one side, trees on the other, and it’s whizzing along the coast so rapidly that that it appears slightly blurred in the photo. (That’s JetBlue’s camera blur, not mine. Compare the sharpness of the Fasten Seat Belt message.) Meanwhile, you sit on the runway, looking out at the tarmac and wishing that your seat wasn’t so close to the toilet and that the woman squeezed in next to you wasn’t wearing all that perfume. You hear the pilot’s voice crackling on the PA to tell you that we’re now fourth for takeoff.

And you look at this picture of the train. What is JetBlue trying to tell you?