Posted by Jay Livingston
Push polls are an extreme example of the problems inherent in surveys, even surveys that are not apparently tendentious. You ask a seemingly straightforward questions, but respondents may not be answering the question you think you asked. That’s why I tend to distrust one-shot surveys with questions that have never been used before. (Earlier posts on this are here and here).
Good surveys also vary the sequence of questions since Question #1 may set the framework a person then uses to think about Question #2.
“Yes, Prime Minister” offers a useful example – exaggerated, but useful in the research methods course nevertheless.
HT: Keith Humphrey