Posted by Jay Livingston
For Seattle fans, it was what poker players call a “bad beat” – a big pot and a hand that’s nearly sure to win but then loses on the final, unlikely card. A loss like that can dampen enthusiasm for things beyond football, at least in the short run. On the other hand, a sudden and satisfying victory can whet other appetites.
PornHub, which purports to be the most popular place for porn, ran its data on traffic before, during, and after the big game (their full report is here). The chart below shows the data for the home cities of the two teams plus Phoenix, where the game took place.
(Click on the chart for a larger view.)
As you might expect, the Super Bowl took a bite out of porn, and more so in Boston and Seattle than in other cities. The folks who would ordinarily be checking in to PornHub started leaving early for an hour or two of pre-game hype, and of course they stayed for the real game. Even Katy Perry held their attention at halftime.
But after Pete Carrol’s game-losing call and Malcolm Butler’s game-saving interception, porn paths parted. The seekers in Seattle hurried back online while those in Boston apparently stuck with their TVs for some of the post-game ceremony.
Then, about an hour after the game, porn traffic in Boston rose and didn’t begin to taper off until after midnight. But in Seattle, the post-Bowl bump was shorter lived. Even though the night was young (8 p.m. PST) the Seattle fans lost their interest in PornHub. Phoenix, in the Mountain time zone, is a useful comparison. Even though the hour was later, Phoenix pornophiles were still checking in as their disheartened Seattle counterparts were logging out.
In the end, it was Seattle that was deflated.
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