Posted by Jay Livingston
Of all the responses I’ve seen to the Trump/Spicer claim that the inaugural drew the biggest crowds in history, this one – from a hockey game in Dallas – was by far the most effective.
The Jumbotron avoids those traps. You don’t notice it right away. So a second later, when you do notice the attendance figure, you feel like one of the in-crowd that gets the joke. You’re on Jumbotron’s side. If you laugh – how could you not? – you already share the assumed story behind the humor: that Team Trump is lying about the numbers. Game over. If Trump and company argue with it, they come off as tedious and tendentious. Imagine Trump ranting about how the Jumbotron is the most dishonest scoreboard in history by the way. Imagine Spicer and Conway offering alternative facts about the hockey game attendance. They’d just be digging themselves in deeper while showing that they are utterly humorless.*
* I make no predictions. Trump may still tweet something about this.