Women’s Magazines — By the Numbers

December 22, 2017
Posted by Jay Livingston

Women’s magazines love numbers: “328 Fun Hair Ideas,” “25 Best Bags of Spring,” “21 Mind Blowing Sex Moves” – that sort of thing.  They’ve been doing this since long before the Internet age of Buzzfeed and listicles. (I’ve posted about this from time to time, here for example).

I abbreviated that third cover come-on. The full title on the cover, in varying font sizes is: 21 Mind Blowing Sex Moves You’ve Never Tried Before (Introducing the Brazilian “Sweet Treat”). It’s from Cosmopolitan, of course.

(Click on an image for a larger view. But do you really need it?)

Lately Cosmo has gotten more political. At their website yesterday you could find this reaction to the tax bill.

The Cosmo content changes. It’s no longer just hair styles and sex moves. And the photo accompanying the piece is of a smiling Paul Ryan. But in the headlines, they still lead with a number. (Story #3 is “8 Ways Your Relationship Changes After Kids.”)

I guess women just have a natural attraction to math.