When Virtue Is Its Own — and Only — Reward

April 3, 2020
Posted by Jay Livingston

A warren of journalism professors have written on open letter to Rupert Murdoch demanding that his Fox News stop spreading misinformation about the corona virus.

The basic purpose of news organizations is to discover and tell the truth. This is especially necessary, and obvious, amid a public health crisis. Television bears a particular responsibility because even more millions than usual look there for reliable information. Inexcusably, Fox News has violated elementary canons of journalism. In so doing, it has contributed to the spread of a grave pandemic. [This HuffPo piece contains the full text of the letter.]

This is a noble sentiment, but it’s a little like saying that the basic purpose of a president is to run the executive branch of the government effectively. The trouble with these ideal versions is that they ignore a basic principle of behavior — the reality of rewards. As Deep Throat said, follow the money or whatever else the people involved crave.

For both Fox News and Trump, the reward they pay attention to is popularity. Fox News is not very good at telling the truth, but it is very good at keeping and expanding their audience, and the larger the audience, the more money Murdoch makes. Apparently, it is by profits that he measure success, it is profits that bring him gratification.

Similarly for Trump. He’s not very good at running the government, but he is very good at keeping and even expanding the number of people who pay attention to him and who approve of him. Those ratings, along with the number of his Twitter and Facebook followers and his TV ratings, are what bring him satisfaction. They are what he craves.

As long as spreading misinformation brings no loss in popularity, Fox News and Trump will continue to do what they do best. The truth and the well-being of the population will remain secondary considerations with little consequence and therefor little influence; even less so will be the opinions of professors or even the judgment of history.