Cyberweight - Update II

October 22, 2007
Posted by Jay Livingston

(Update: October 23. I ended the count of hits on this website too soon. Since yesterday, Jeremy ("The Hits Just Keep on Coming") Freese narrowed the gap and then pulled ahead. See the chart below.)

How much influence does a Website wield? My own egocentric measurement is to count referrals to this blog.


So lets compare the personal blog of a sociologist (Jeremy Freese) with an commercial site (Inside Higher Ed). Both these sites mentioned the Montclair SocioBlog recently, and Google Analytics allowed me to count the number of times the link was clicked at each site in the two or three days following.

Las Vegas made Freese a 50 click underdog - hey, this is Internet influence, not Scrabble.

Here are the results.


The late surge of Jeremy's readers put him ahead by only 3 clicks , 89-86. Not bad for a single blogger up against a team of at least eighteen on staff at IHE.

Take This Job And . . .

October 20, 2007
Posted by Jay Livingston

Both New York City tabloids had the same front page yesterday – a photo of Joe Torre and the headline SHOVE IT.
The Torre story is big news in New York. Even the Times had it on the front page, and all the TV networks pre-empted their afternoon soaps (or Judge Alex on Fox) to carry Torre’s press conference live.

Torre – does anyone not know this?– has been the manager of the Yankees for the last twelve years. In that period, the team made the playoffs every year, the ALCS seven years, the World Series six years, and won the Series four of those six times.

After the Yanks lost in the division series this year, the management, disappointed, offered Torre a one-year, $5 million contract – not as much as his current salary but higher than any other manager in baseball.

So it’s interesting that the tabloids and probably most of the fans approve of Torre’s decision to quit. They see the Yankees’ offer as an insult, one that well merits the Johnny Paycheck response. Maybe it’s because of the Boss he worked for.

George Steinbrenner, prior to the Torre era, used to fire and hire managers – usually Billy Martin – more often than most of us get an oil change. But the pace of change – different in degree, not in kind from other teams – represents a general tendency in sports. When the team does badly, change managers. But why?

Here's one idea: In an environment dominated by uncertainty, people attribute greater power to leaders. Charismatic leaders don’t arise in times of certainty but in times of crises. If things turn out well, we glorify the leader (or in cases like Rudy Giuliani, the leaders glorify themselves). Institutions that operate in a climate of uncertainty (e.g., a baseball organization) follow a similar logic. If things turn out badly, fire the manager.

But how much difference does a manager make? Managers don’t pitch down the middle, they don’t boot ground balls, they don’t pop up with men on base. More important for social scientists, how could we get any evidence that would allow us to measure that difference? I can’t think of anything. You’d have to have some way of controlling for the quality of the players on the team.

Either that or something like a duplicate bridge tournament. As football coach Bum Phillips said when asked how good a coach Don Shula was, “He can take his’n and beat your’n, and he can your’n and beat his’n.” But in the real world, no such switcheroo experiment is possible.

I did a quick search at the Journal of Quantitative Analysis in Sports (statisticians love sports, or at least those who like sports love to analyze them statistically), but I struck out swinging.


Hat tip to my brother for the JQAS lead and for reminding me of the Phillips quote.

Attributions and Contributions - Radiohead Edition

October 18, 2007
Posted by Jay Livingston

In class the other day, I was trying to come up with examples of personal and situational attributions, when I remembered the Radiohead ploy: offer your new album as a download and let people pay whatever they want, from nothing on up. What kind of person would take something and not pay for it?

Conveniently, economist Tyler Cowen asked people to post to his blog saying what they paid. Most people gave not just the amount but also a comment.

None of the people who paid nothing attributed their decision to their own character traits. Nobody said, “I guess I’m just a cheap bastard.” Instead, they attributed their actions to external factors. (Deviance people take note: many of these resemble “neutralizations”)

It was the band’s fault
  • If they wanted to offer that option I was going to take it. If I had to pay a minimum of five pounds, or ten pounds, I would have.
  • I did not pay anything for it. That was their risk.
Or there was something wrong with the music or the website
  • I have not been satisfied with Radiohead's recent work and didn't think I would like this one (after two listens I think it's mediocre)
  • They have an ugly website that doesn't work very well, so I bummed it from a friend.
  • because they charge so much for their damn t-shirts. I feel like it evens out now.

But, as attribution theory predicts, the people who shelled out money for something they could have had free also refused to see their behavior as a sign of some internal trait like generosity. Instead, they saw it more as a strategy to achieve a goal.
  • I paid 10 bucks. But in reality, part of what I was paying for was the beauty of the idea. Probably would have paid between $5 and $7 if this was already commonplace.
  • £5 plus the service charge. I thought it was a fair price and a concept that needed supporting.
  • 10 pounds. That's the going rate for a cd download, right? I thought it was brave of them to leave it up to the buyer
Now here’s the thing that really surprised me: none of my students had known about the download offer, and it appeared that most of them did not know of the existence of Radiohead. Small class, small sample, but still . . . .

Outside Higher Ed

October 16, 2007
Posted by Jay Livingston

Here's what happens if your blog gets a mention in the “Around the Web” section of the Inside Higher Ed website: fifty-five people linking in. At least that's what happened with this blog yesterday. I would have thought it would be more since IHE picks only two websites each day. And the effect fades quickly. Today, there were only five referrals.

The strange thing was the post they chose to link to –“Scholarship as an Avocation” rather than the following post, “What Can I Do With an MA?

Of course, your mileage may vary. If IHE had mentioned bloggers like Dan Myers or Jeremy Freese, people would have been clicking in by the hundreds.