Lolita or Zane?

January 27, 2008
Posted by Jay Livingston

Books That Make You Dumb posts a chart showing the SAT scores of books.


Well, not the books themselves, and this isn't the entire chart. Scores are based on the average SAT scores of campuses where these books are listed on the Facebook campus network statistics. Interesting that books classified as erotica (pink on the chart) anchor both ends of the SAT scale. You can find the full chart and a better description of the method here.

You can also go from there to the list of schools and see what's popular on your campus. Harry Potter cuts across all types of schools. So do Grey's Anatomy (though for some reason it doesn't make the top ten at art schools like Cal Arts and RISD), Fight Club, Garden State, and Coldplay.

Hat tip to Tyler Cowen for the link to Books That Make You Dumb.

The Moving Edge

January 26, 2008
Posted by Jay Livingston

Every so often I meet Claude the brand consultant for morning coffee at Zabar’s café right next to the main Zabar’s store. If café suggests a Parisian-style venue, think again. The place is small and purely functional. Fluorescent lights and formica counters. (The pictures here are from New York Magazine.) Last week, once again the audio system was piping out the Beethoven Violin Concerto –Zabar’s has twelve different kinds of lox but apparently only one CD – and it prompted Claude to inaugurate his own blog with a post about brands and background music. I guess you’re not supposed to be aware of the music. In some stores, mostly those for the younger crowd, the music is so loud you can’t help but notice. But usually the music provides an innocuous subliminal background. Like in the Macy’s in Sarasota, where I was returning some stuff a couple of days after Christmas.

I listened, actually listened, for a minute, and I recognized what was coming out of the speakers: Horace Silver’s 1953 recording of “Opus de Funk.” When that Blue Note album (with Art Blakey on drums) came out, it was for hip folks only (or were they still “hep” in the early 50s?*). I couldn’t imagine Macy’s shoppers in the era of Patti Page and Mantovani tolerating hard bop piano, even at a very low volume. But in 2007, nobody noticed.

Things change. The concertgoers of one era react with incomprehension or revulsion to avante-garde music, but those same sounds – dissonant, polyrhythmic, minimalist, or whatever – become, after a generation or two, the stuff of barely noticed movie soundtracks. John Lennon dreaded that when he got old, he might need money and wind up having to play Las Vegas, like some latter day version of Wayne Newton or Andy Williams. Hard to Imagine.

But what was once edgy becomes mainstream – so far from the edge that you can play it for South Florida shoppers at three in the afternoon and not ruffle a feather. It was no accident either. Yesterday, I called Macy’s here in New York about my bill, and what was the music playing while I was on hold? Horace Silver’s trio recording of “Que Pasa.” How long will it be till it’s Mötley Crüe?

*Dave Frishberg’s song “I’m Hip,” contains the line which should certainly be in Bartlett’s some day – “When it was hip to be hep, I was hep.”

YouPoll

January 23, 2008
Posted by Jay Livingston

The Internet is the great equalizer. It democratizes everything. Anybody can be an op-ed columnist (just get yourself a blog) or a video producer (YouTube). And now, anybody can be a survey researcher, thanks to Ask 500 People .

When you submit a question, Ask sends it out to a random sample of people at various website and tallies the first hundred responses. (I’m puzzled about the number in the site’s name, but it’s still in beta. It's also not clear how it selects the websites.)



Oh I know some nitpicking methodologist will probably complain about non-representative samples and inelegantly worded questions. (That didn’t stop me from looking at the results of several questions and wondering about them as though they were real findings.)

On the other hand, it’s quick and it’s free.

It might be useful in a methods class. When I was in grad school, fellow grad student Michael Schwartz (now at Stony Brook) would give students this assignment: “Design a questionnaire to show . . .” and he would specify some result. Part two of the assignment was: “Design a questionnaire to show just the opposite.” I don’t think Michael actually had his students try out their survey instruments – it would have been something of a chore. But with Ask 500 People, you can have your results in a few hours.

Hat tip to Polly for the link to Ask 500.

What the Army Knew in 1943

January 21, 2008
Posted by Jay Livingston

I remember hearing a general on radio not long before the US invasion of Iraq. After the fall of Saddam, he said, “it’s not like everyone’s going to rush to the palace, join hands, and sing Kumbaya.”

Maybe he’d read this book, recently reissued by University of Chicago Press.



The pamphlet was handed out to GIs in World War II who were posted to Iraq. It’s very brief and written so that the typical dogface could understand it. The brilliant minds that gave us the rosy scenarios – chicken hawks like Cheney, Rumsfeld, Wolfowitz, Feith, Libby, et. al. – must have left it off their reading list. Too much cultural relativism, I guess.

Here are some excerpts:

There are also political differences in Iraq that have puzzled diplomats and statesmen. You won’t help matters by getting mixed up in them.

Differences? Sure there are differences. Differences of costume. Differences of food. . . . Different attitudes toward women. Differences galore.
But what of it? You weren’t going to Iraq to change the Iraqis. Just the opposite. We are fighting the war to preserve the principle of “live and let live.”

Lt. Col. John Nagl wrote an introduction for the current edition and refers to the “stunning understatement” in this sentence.

The Iraqis have some religious and tribal differences among themselves.

Nagl is a Rhodes Scholar with an Oxford Ph.D., an expert on counterinsurgency who served in Iraq in 2003-2004 and co-wrote the current manual for US COIN forces. If there’s any hope for anything resembling success in Iraq, it lies with people like Nagl. He just announced his retirement from the military.