Posted by Jay Livingston
What do you do if you got an undergraduate degree from Yale, and your sociology PhD. from Harvard, and you’re on the faculty at the Kellog School of Management at Northwestern? You get a job as a cigarette girl and coat-check girl, of course. At least, that’s what you do if you’re Lauren Rivera and you want to do research about how people read the signs of status. And to do that, you have to gain the confidence of the guys on the velvet rope.
Bourdieu did surveys to see which tastes carried greater capital. Lauren Rivera watched distinction in action. She looked at who did, and who didn’t, get in the door at an “exclusive Manhattan nightclub” (Bungalow 8? Marquee? The Box? C’mon Lauren, you can tell us.)
It isn’t just about how much money you have. It’s about who you are, though obviously the gatekeepers don’t want to admit someone can’t pop the $600 for a bottle of Cristal. They assess identity by the company you keep and what you’ve spent that money on.
Social network mattered most, gender followed. For example, a young woman in jeans stood a higher chance of entrance than a well-dressed man. And an elegantly dressed black man stood little chance of getting in unless he knew someone special.
Know someone. Or know someone who knows someone. If you’re a guy, bring attractive women—ideally younger women in designer clothes. Don’t go with other dudes. And doormen are well versed in trendiness, so wear Coach, Prada, Gucci—but don’t show up in a nice suit with DSW shoes.
(Full disclosure: 1. I had to look up “DSW shoes.” I thought they were something like NSFW shoes. 2. I admire sociologists who do research on nightlife (David Grazian is another). I just wonder what they do about that 8:30 class the next morning.)
The Kellog Schoo’ls story about this research is here.
HT: Robin Hanson
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