Surveys and Sequence

July 8, 2012
Posted by Jay Livingston

Push polls are an extreme example of the problems inherent in surveys, even surveys that are not apparently tendentious.  You ask a seemingly straightforward questions, but respondents may not be answering the question you think you asked.  That’s why I tend to distrust one-shot surveys with questions that have never been used before.  (Earlier posts on this are here and here).

Good surveys also vary the sequence of questions since Question #1 may set the framework a person then uses to think about Question #2. 

“Yes, Prime Minister” offers a useful example – exaggerated, but useful in the research methods course nevertheless.

HT: Keith Humphrey

No comments: