Posted by Jay Livingston
Tevye in Fiddler on the Roof had no problems with the word rich. He did not sing, “If I were a person of wealth, Ya da deedle deedle. . .” He laid it on the line.
Howard Schultz is more squeamish, especially about people saying how much money he actually has — i.e., at least a billion dollars.
| The moniker “billionaire” now has become the catchphrase. I would rephrase that and say that “people of means” have been able to leverage their wealth and their interest in ways that are unfair, and I think that speaks to the inequality but it also speaks to the special interests that are paid for people of wealth and corporations who are looking for influence. [from an interview yesterday with Andrew Ross Sorkin of the New York Times, emphasis added] |
“People of means” sounds dated to my ear, especially for a guy running for president in 2020. Ditto “person of wealth.” So I went to Google nGrams to see how the frequencies of these terms had changed over the years, at least in published books. I threw in another term that could also be used to indicate someone with large amounts of money.
Schultz’s preferred terms are indeed a throwback. They were at their peak back when Sophie Tucker said, “I’ve been rich, and I’ve been poor, and believe me, rich is better.” Or as Mr. Schultz might say, “I’ve been rich and I’ve been a person of wealth, and believe me, being a person of wealth is better. Rich makes me sound so greedy.”
These were also the years when you could still get a cup of coffee for a dime. Since then the popularity of “person of means” and “person of wealth” has been on the skids. As for the cost of that cup of coffee, maybe you should ask Mr. Schultz.
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