Common Sense, Data, Vax-Hesitancy, and Maybe Politics

July 22, 2021
Posted by Jay Livingston

Would a message from Trump persuade the vaccine-hesitant? People who think so are calling on President Biden to reach out to Trump. I first heard this idea from a journalist on the left, Martin Schram., who imagined it this way:

Biden really announces that from now on he’ll be calling all three the “Trump Vaccines.” . . .Imagine Biden asking his predecessor to deep-six politics and campaign coast-to-coast to help convince Trump’s true-believers to safeguard themselves and their loved ones by being vaccinated by a lifesaving Trump Vaccine. It would be Trump’s one and only chance to salvage his legacy. It would be Biden’s best chance to save Americans from dying.

The idea has also gained supporters on the right. At a press conference this week, Fox’s Steve Doocy floated the same idea:
Would President Biden ever call former President Trump and say, “I need your help. Let’s cut a PSA and tell people to go do it.”?
Jen Psaki, the White House press secretary, was not enthusiastic, but she put it this way:
Well, first, I would say that what we’ve seen in our data is that the most trusted voices are local officials, doctors, medical experts, civic leaders, clergy. . .
A few minutes later, another reporter pushed the same idea.




Here’s the transcript of the second clip:

Q: In my follow up, even if the administration doesn’t partner with the former President, would it consider highlighting or acknowledging, in a greater way, his role in creating the vaccines to assure the rural voters who still support President Trump and are hesitant to get the vaccine?

MS. PSAKI: Well, I think you’re — do you have data to suggest that that’s the issue that’s preventing people from getting vaccinated?

Q: Well, we’re seeing that the communities — the communities that have the lowest vaccination rates did seem to vote for President Trump.

MS. PSAKI: Okay. But what I’m asking you is if information related to whether or not the former President got credit is leading people not to get vaccinated, or is it information like microchips in vaccines and it causing fertility issues, causing health issues. Because you’re drawing a few conclusions there that I haven’t seen in data, but maybe you have that information to provide.

Q No, but I think it’s just — it’s a — I think it’s an issue — I mean, I think it’s a common sense that these are people who supported him. These are people who are hesitant to get vaccinated. I don’t think it takes a lot to draw the conclusion.[Emphasis added]

My first reaction was that this was another case of “common sense” vs. data. As I said in a post twelve years ago (here), when someone says, “It’s only common sense . . .” it means that they have no systematic evidence. (“We don’t need studies to tell us . . . .” means the same thing, or worse, that the evidence goes against what they’re saying.)

Against the conservative reporter’s common-sense conclusion, Psaki cites the evidence from actual research: vax-hestiant people are most likely to be persuaded by people they are socially close to; and that they are hesitant not because Trump isn’t being credited but because they’ve heard all these lies about the vaccines. And she asks the reporter if he has any evidence to support his idea, which of course he doesn’t. *

Psaki added that “our objective is to ensure all Americans will get vaccinated... We’d love that. Democrats, Republicans, independents — it’s not a political issue to us.”

On second thought, it seems that the Administrations Trump-hesitancy is more than just a matter of evidence and public health. True, the PSAs our other former presidents made might not be changing anyone’s mind. But Trump is different. The connection between him and his followers is different. If Trumpism is a cult of personality, then the cult members would listen to the personality.

So I’m a bit skeptical about Psaki’s claim that it’s not political. But what would be the political effects if Biden were to make a flattering request to Trump. Would his supporters see it as caving in and pleading abjectly to the Worst Person in the World, or would they see Biden as masterfully manipulating Trump’s narcissism for the public good.

 If we have little relevant data on the public health impact of such a request, we have even less on the reactions it would get from people at different places on the political spectrum, As for the effects on public health — i.e., vaccination rates — it’s like the chicken soup in the old joke: it wouldn’t hurt.

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* Why is it always the conservatives who are on the “common-sense, we-don’t-need-studies” side? It might be that in the liberal world, evidence and science are more persuasive while for conservatives, values and common sense outweigh factual evidence. Or it could be, as someone has said, the facts have a liberal bias, so values and common sense are what conservatives are left with.



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